Talking SA-ISRAEL ventures with Israeli Trade Officer Amit Lev

Hagai Golan, Brent Stein, Amit Lev, Chaya Singer, Karen Marsden and Leora Hessen

By Galya Tregenza Hall

The newly elected South Africa Zionist Federation Cape Council (SAZF CC) Executive hosted an engaging and uplifting meeting with Amit Lev, the Israeli Embassy’s Trade and Investment Officer, on 20 November.

Mr Lev addressed the new SAZF CC Management Committee and community leaders and highlighted the importance of engaging with Jewish leadership about Israeli and South African trade ventures.

During the meeting, Mr Lev elaborated on several key points to do with SA-Israel trade, his recent trade talks with the UAE Ambassador to SA, SA-Israel Chamber of Commerce, the Parmalat deal and the effects of BDS.

He spoke about connecting South African businesses to Israel and expounded on the various opportunities and options in this regard. It was also exciting to hear about different success stories highlighting the positive impact that Israeli businesses have had here in South Africa.

Attendees were able to hear first-hand from Mr Lev about the latest developments and current trends taking place and were also able to open up a discussion about how the SAZF CC and the Jewish community can play a role in facilitating business, innovation and international developmental cooperation.

The event marked a significant strategic direction for the SAZF CC as the new Management seek to prioritise the involvement of the Jewish business community in developing and maximising the trade relationship between South Africa and Israel. Israel is at the forefront of cutting-edge innovation and technology, making a positive global impact, and has much to offer South Africa and Africa as a whole in the area of international development. The SAZF CC is committed to encouraging more local business involvement that will give South Africa access to Israel’s ground-breaking technology.

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Published in the print edition of the December 2020/January 2021 issue.
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